promotion of goods or services through radio broadcasts, whether in the form of commercials or programming. In other words, an advertisement on the radio is a form of paid promotion in which a good or service is promoted employing airtime on a radio station
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Announcements
pre-recorded or live message broadcast over the air to inform, promote, or alert listeners about specific events, programs, services, or public interest information. These announcements are typically concise and designed to quickly capture attention, often featuring a clear voice, music or sound effects, and a strong call to action. Whether it's a public service message, a show promo, or an emergency alert, radio announcements play a vital role in keeping audiences informed and engaged.